Supply Chain Scholars
In the 2013-2014 academic year, NCGT sponsored two Supply Chain Scholars at the Poole College of Management to tackle supply chain questions related to the project. Jessica Newsome spent the year researching the seafood supply chain nationally and within the state, and conducting a market readiness assessment. Supply Chain Scholar Sebastian Naskaris worked with NCGT’s grocery partners Lowes Foods and MDI (Lowes Foods’ wholesale distributor) to understand and create visual walkthrough documents for produce and meat products. A summary of their work and links to their full reports are given below.
Jessica Newsome/Spring 2014
This report assesses the market readiness and business fit between the NC Growing Together (NCGT) project partners and small and mid-scale North Carolina fishing operators (those with annual sales of < $1 million). The report provides an evaluation of small and mid-scale commercial fishermen’s ability to sell to the NCGT project partners and provides recommendations on how to alleviate barriers to selling through the project partners. Report insights were gathered from interviews conducted with the project partners and a sample of small and mid-scale North Carolina fishing operators. The collected information was used to assess market readiness and strategic fit between the two groups. Findings indicate a steep learning curve for small/mid-scale fishing operations but a greater likelihood of a strategic fit with a grocery partner. The pricing and vendor-setup requirements and associated costs to work with a broadline wholesaler are judged too great for smaller vendors. This report includes characterization of small/mid-scale suppliers and large-scale grocery and food service buyers, evaluation of the grocery and food service value chains, and analyses the potentials for a strategic fit between fisherman and these buyers.
Jessica Newsome/Fall 2013
The local foods movement presents an opportunity for growth within North Carolina’s seafood industry. This developing trend is the result of an emerging awareness and concern about the safety of food supply chains. Subsequently, U.S. consumers are seeking out local food sources where the supply chain between producer and consumer is well documented and may be willing to pay a premium for local food. This report includes national and NC catch statistics, a breakdown of markets for NC landed seafood, a breakdown of value-added as a percent of total markup for US landed seafood; a SWOT analysis for the NC seafood industry, and value chain maps that trace the movement of NC-landed shrimp, bluecrabs, hard clams, and flounder from fisherman to food service company.
Two visual walkthrough documents lead the viewer through the warehouse management systems through which meat and produce travel between producer and grocery retailer. An additional walkthrough depicts direct-store-delivery of meat by a producer to an individual grocery store.